To stay competitive in the roofing industry, businesses must use digital marketing to engage their audience and reach them. A geofencing strategy, for example, is an innovative way to reach potential clients in a certain geographical area. Now let’s explore roofing contractor geofencing marketing in greater detail.
What is Geofencing?
Geofencing Marketing is a location based digital strategy that allows companies to target specific audience members in a geographical area. By setting up an imaginary geofence, roofing contractors are able to target mobile advertising within these boundaries. This allows them to reach potential clients near their location.
Geofencing can be a great tool for roofing contractors.
Localized advertising: With geofencing roofing contractors can target ads at specific people. The marketing effort of businesses can be directed to areas where they are likely to need services.
Geofencing is a great way for roofing contractors and potential clients to communicate in real-time. This method is useful in times of peak demand for roofers, like after storms when many homeowners are looking to hire professional services.
Geofencing Platforms Provide Detailed Analyses: These platforms can provide useful data such as dwell time of the customer, paths to conversion, and customer return visits. They are helpful in refining marketing campaigns for future and better understanding customers’ behavior.
Implementing Geofencing For Roofing Contractors
There are several steps to a successful geofencing campaign for roofing contractors.
Define your geofence. First, determine the area where your target customers reside. You can choose from residential neighborhoods, business buildings or areas that have been affected by storms.
Create Your Ad: Develop ads for potential clients in the geofenced region. Include strong CTAs to encourage customers to act now.
After you launch a marketing campaign, evaluate its success. If a campaign isn’t performing as expected, you can refine and adjust it. To maximize the effectiveness of your campaigns, make sure to always use data.